Endnotes:

1. I coined the name Woodward WreckTangle for the modular, ninja warrior-style obstacle course designed for all ages, with locations worldwide.
2. What started as a print ad for the Arizona Cardinals evolved into a 360° brand collaboration campaign. “Best in the Nest” reached fans through in-stadium LEDs, digital, print, sweepstakes, game-day giveaways, and featured a radio spot with the head coach and beloved sideline reporter. At the time, Ford was the official automotive sponsor of the NFL and encouraged this brand collaboration with the Desert Ford Dealers.
3. “The Nightmare” is a faux thriller film starring a Ford Mustang as a dream demon on display at the Sundance Film Festival box office.
4. I won the New Yorker cartoon caption contest on my first try.
5. “All the Confidence” is an inspiring winter campaign capturing drivers’ trust in their AWD Ford SUV. It centers on how the driving experience feels across all winter conditions and highlights the RTBs. Post-produced as part of the national brand campaign “Reasons Why.” Agency: GTB
6. The confidence boost of Ford technology is a heartwarming experience in this top-performing national hero spot, resulting in increased sales of mid-sized SUVs. Produced as part of the national brand campaign “Reasons Why.” Agency: GTB
7. “Gifts for Every Bunny” is a seasonal promotion for Kroger’s savviest shoppers who love more ways to earn the most points. I complemented the static CRM communication by transforming it into dynamic digital content. This innovative approach not only strengthened the brand’s CRM communication but also elevated the brand overhaul, “Fresh for Everyone,” by utilizing the visual identity without the Kroji characters, which are off-limits. Agency: Heinrich
8. “Care in the Home” introduces Humana’s newest service to members through its network of providers. The ask was to create a boring PowerPoint presentation using stock footage. Instead, I suggested we make it an ownable branding opportunity by creating their first animated story based on the illustrated elements in their brand identity.
9. “Kiss This“ was a strategic request by Ford to demonstrate that the Ranger fits inside the garage. It’s a holiday promotion that combines the swagger of the “Built Ford Proud“ campaign and the unhurried delivery of AVO Bryan Cranston. Agency: GTB
10. Nike’s SNKRS XPRESS took over a Toronto streetcar to make a one-of-a-kind shopping destination during the 65th NBA All-Star Weekend (and later ran in Chicago, Los Angeles, and New York). Onboard, DeMar DeRozan greets shoppers in the aircraft safety-style video. Agency: Hovercraft Studio
11. “Excuses“ is a seasonal campaign from Memorial Day to Labor Day in Wyoming. It targets middle-aged men and the old wives’ tales they may still use as excuses to justify their choices. Part of the “Don’t Go Down That Road” driving safety initiative. Agency: Heinrich
12. “Get After It” is a recreational-focused Tier 2 spot for the Ford continuity campaign “Designed for the Desert.” It’s an extension of the national Tier 1 brand campaign, “Reasons Why.” Originating from the region’s desire to showcase its vehicles, demographics in their territory, and establish a consistent aspirational identity across all tiers. I wrote and sold the pitch, and produced it with a brilliant, seasoned skeleton crew for $1 million.
13. “The Power of Smooth“ was created for Gillette Venus during the Paris Olympics. It was a no-brainer to make the brand the Official Razor of Team USA and create a gold razor for shoppers. The limited-edition razor was launched in-store simultaneously with the spot that aired during the Olympics, highlighting the competitive edge of using Venus to shave time off in the pool. It’s a full-funnel win that makes smooth skin about performance more than just beauty and sensation. Agency: Grey
14. “Shop the Drop” is a get-it-while-you-can, evergreen promotion for Kroger’s savviest shoppers who love more ways to earn the most points. I complemented the static CRM communication by transforming it into dynamic digital content. This innovative approach not only strengthens the brand’s CRM communication but also elevates the brand overhaul, “Fresh for Everyone,” by utilizing the visual identity without the Kroji characters that are off-limits. Agency: Heinrich
15. “Zero Deaths” is a public safety announcement and initiative for the Colorado Department of Transportation. With zero budget, we created a Twilight Zone-inspired concept and executed it by programming an Arduino and a Raspberry Pi. Agency: Amelie
16. “Busy Little Saturday” is a family-focused Tier 2 spot for the Ford continuity campaign “Designed for the Desert.” It’s an extension of the national Tier 1 brand campaign, “Reasons Why.” Originating from the region’s desire to showcase its vehicles, demographics in their territory, and establish a consistent aspirational identity across all tiers. I wrote and sold the pitch, and produced it with a brilliant, seasoned skeleton crew for $1 million. Agency: GTB