Endnotes:

1. Good Culture needed a brand voice to match its merit as the best cottage cheese on the shelves.
2. What started as a print ad for the Arizona Cardinals became a 360 campaign collaboration with the head coach and the team’s beloved sideline reporter.
3. ’80s car movies inspired the faux film poster on display at the box offices during the Sundance Film Festival.
4. I won The New Yorker cartoon caption contest on my first try.
5. “All the Confidence” is an inspiring winter campaign capturing drivers’ trust in their AWD Ford SUV. It centers on the feeling of the driving experience across all winter conditions and highlights the RTBs. Post-produced as part of the national brand campaign “Reasons Why.” Agency: GTB
6. The confidence boost of Ford technology is an experience in this heart-warming, top-performing hero spot, “Meet the Parents,” which tested and performed the highest, leading to increased SUV sales. Produced as part of the national brand campaign “Reasons Why.” Agency: GTB
7. “Gifts for Every Bunny” is a limited-time holiday campaign promoting 4X the rewards for Kroger’s savviest shoppers who love more ways to earn the most points. Further, the animated style extends the heartwarming Kroji universe without the Kroji characters, which were off-limits. Agency: Heinrich
8. “Care in the Home” introduces Humana’s newest service to members through providers. The ask was to create a boring PowerPoint presentation with stock footage. Instead, we turned it into a branding opportunity and gave them something ownable. Since illustrated icons were already minor elements in their brand identity, we extended the graphics to create their first animated story. It was a group effort and required collaboration with their in-house creative team. Agency: Heinrich
9. “Kiss This” was a strategic ask by Ford to show the Ranger fits inside the garage. It’s a holiday promotion that combines the swagger of Ford’s “Built Ford Proud” campaign and the unhurried delivery of VO Bryan Cranston. Agency: GTB
10. Nike’s SNKRS XPRESS took over a Toronto streetcar to make a one-of-a-kind shopping destination during the 65th NBA All-Star Weekend (and later ran in Chicago, Los Angeles, and New York). Onboard, DeMar DeRozan greets shoppers in the aircraft safety-style video. Agency: Hovercraft Studio
11. “Excuses” is a seasonal campaign in Wyoming from Memorial Day to Labor Day. It targets middle-aged men and the old wives’ tales they may still use as excuses to justify their choices. Agency: Heinrich
12. “Get After It” is a recreational-focused Tier 2 spot for the Ford continuity campaign “Designed for the Desert.” It’s an extension of the national Tier 1 brand campaign “Reasons Why” and originated from the region’s desire to show their vehicles and demographics in their territory to establish a consistent identity across all tiers. Agency: GTB
13. “The Power of Smooth” was created for Gillette Venus during the Paris Olympics. It was a no-brainer to make the brand the Official Razor of Team USA and create a gold razor for shoppers. The limited edition razor was launched in-store simultaneously with the spot that aired during the Olympics about the competitive edge of using Venus to shave time off in the pool. It’s a full-funnel win that makes smooth skin about performance more than just beauty and sensation. Agency: Grey
14. “Shop the Drop” is a get-it-while-you-can evergreen digital campaign promoting 4X the rewards for Kroger’s savviest shoppers who love more ways to earn the most points. Further, the animated style extends the heartwarming Kroji universe without the Kroji characters, which were off-limits. Agency: Heinrich
15. “Zero Deaths” is a Colorado Department of Transportation safety initiative. With zero budget, we made a Twilight Zone-inspired concept, programmed a Raspberry Pi, and used our CD and his friends as talent. Agency: Amelie
16. “Busy Little Saturday” is a family-focused Tier 2 spot for the Ford continuity campaign “Designed for the Desert.” It’s an extension of the national Tier 1 brand campaign “Reasons Why” and originated from the region’s desire to show their vehicles and demographics in their territory to establish a consistent identity across all tiers. Agency: GTB