Endnotes:

1. What started as a print ad for the Arizona Cardinals turned into a 360 campaign collaboration with the head coach and the team’s beloved sideline reporter.
2. ’80s car movies inspired the faux film poster on display at the box offices during the Sundance Film Festival.
3. I won the New Yorker cartoon caption contest on my first try.
4. “All the Confidence” is an inspiring winter campaign capturing drivers’ trust in their AWD Ford SUV. It centers on how the driving experience feels across all winter conditions and highlights the RTBs. Post-produced as part of the national brand campaign “Reasons Why.” Agency: GTB
5. The confidence boost of Ford technology is an experience in this heart-warming, top-performing hero spot, “Meet the Parents,” which tested and performed the highest, leading to increased SUV sales. Produced as part of the national brand campaign “Reasons Why.” Agency: GTB
6. “Gifts for Every Bunny” is a limited-time holiday campaign promoting 4X the rewards for Kroger’s savviest shoppers who love more ways to earn the most points. Furthermore, the animated style extends the heartwarming Kroji universe beyond the Kroji characters, which is off-limits. Agency: Heinrich
7. “Care in the Home” introduces Humana’s newest service to members through its network of providers. The ask was to create a boring PowerPoint presentation with stock footage. Instead, we turned it into a branding opportunity that’s ownable. Since illustrated icons were already minor elements in their brand identity, we extended the graphics to create their first animated story. It was a collaborative effort that required teamwork with their in-house creative team. Agency: Heinrich
8. “Kiss This” was a strategic request by Ford to demonstrate that the Ranger fits inside the garage. It’s a holiday promotion that combines the swagger of Ford’s “Built Ford Proud” campaign and the unhurried delivery of AVO Bryan Cranston. Agency: GTB
9. Nike’s SNKRS XPRESS took over a Toronto streetcar to make a one-of-a-kind shopping destination during the 65th NBA All-Star Weekend (and later ran in Chicago, Los Angeles, and New York). Onboard, DeMar DeRozan greets shoppers in the aircraft safety-style video. Agency: Hovercraft Studio
10. “Excuses” is a seasonal campaign in Wyoming from Memorial Day to Labor Day. It targets middle-aged men and the old wives’ tales they may still use as excuses to justify their choices. Agency: Heinrich
11. “Get After It” is a recreational-focused Tier 2 spot for the Ford continuity campaign “Designed for the Desert.” It’s an extension of the national Tier 1 brand campaign, “Reasons Why,” and originated from the region’s desire to showcase their vehicles and demographics in their territory, establishing a consistent identity across all tiers. Agency: GTB
12. “The Power of Smooth” was created for Gillette Venus during the Paris Olympics. It was a no-brainer to make the brand the Official Razor of Team USA and create a gold razor for shoppers. The limited-edition razor was launched in-store simultaneously with the spot that aired during the Olympics, highlighting the competitive edge of using Venus to shave time off in the pool. It’s a full-funnel win that makes smooth skin about performance more than just beauty and sensation. Agency: Grey
13. “Shop the Drop” is a get-it-while-you-can, evergreen digital campaign promoting 4X the rewards for Kroger’s savviest shoppers who love more ways to earn the most points. Furthermore, the animated style extends the heartwarming Kroji universe beyond the Kroji characters, which are off-limits. Agency: Heinrich
14. “Zero Deaths” is a safety initiative of the Colorado Department of Transportation. With zero budget, we created a Twilight Zone-inspired concept, programmed a Raspberry Pi, and utilized our CD and his friends as talent. Agency: Amelie
15. “Busy Little Saturday” is a family-focused Tier 2 spot for the Ford continuity campaign “Designed for the Desert.” It’s an extension of the national Tier 1 brand campaign, “Reasons Why,” and originated from the region’s desire to showcase their vehicles and demographics in their territory, establishing a consistent identity across all tiers. Agency: GTB