Endnotes:

1. I coined the name Woodward WreckTangle for the modular, ninja warriorlike obstacle course designed for all ages, with locations worldwide.
2. The confidence boost from Ford technology is a heartwarming experience in this top-performing national hero spot, driving increased sales of mid-sized SUVs. Produced as part of the national brand campaign “Reasons Why.” Agency: GTB
3. “The Power of Smooth“ was created for Gillette Venus during the Paris Olympics. It was a no brainer to make the brand the Official Razor of Team USA and create a gold razor for shoppers. The limited edition razor was launched in-store simultaneously with the spot that aired during the Olympics, highlighting the competitive edge of using Venus to shave time off in the pool. It’s a full-funnel win that makes smooth skin about performance more than beauty and sensation. Agency: Grey
4. I won the New Yorker cartoon caption contest on my first try.
5. “All the Confidence” is an inspiring winter campaign capturing drivers’ trust in their AWD Ford SUV. It centers on how the driving experience feels across all winter conditions and highlights the RTBs. Post produced as part of the national brand campaign “Reasons Why.” Agency: GTB
6. “Kiss This“ was a strategic request from Ford to demonstrate that the Ranger fits in a garage. It’s a holiday promotion that combines the swagger of the “Built Ford Proud“ campaign and the unhurried delivery of AVO Bryan Cranston. Agency: GTB
7. “Gifts for Every Bunny” is a seasonal promotion for Kroger’s savviest shoppers who love more ways to earn the most points. I complemented the static CRM communication by transforming it into dynamic digital content. This innovative approach not only strengthened the brand’s CRM communications but also elevated the “Fresh for Everyone” brand overhaul by using the visual identity without the Kroji characters, which are off-limits. Agency: Heinrich
8. “Care in the Home” introduces Humana’s newest service to members through its provider network. The ask was to create a boring PowerPoint presentation using stock footage. Instead, I suggested we make it an ownable branding opportunity by creating their first animated story based on the illustrated elements in their brand identity.
9. What started as a print ad for the Arizona Cardinals evolved into a 360° brand collaboration campaign. “Best in the Nest” reached fans through in-stadium LEDs, digital, print, sweepstakes, game day giveaways, and a radio spot featuring the head coach and beloved sideline reporter. At the time, Ford was the NFL’s official automotive sponsor and encouraged this brand collaboration with the Desert Ford Dealers.
10. Written initially for Drake, replaced by DeMar DeRozan, who greets shoppers onboard Nike’s SNKRS XPRESS in this aircraft safety inspired video. A Toronto streetcar turned into a one-of-a-kind shopping destination during the 65th NBA All-Star Weekend (and later ran in Chicago, Los Angeles, and New York). Agency: Hovercraft Studio
11. “Excuses“ is a seasonal campaign in Wyoming, running from Memorial Day through Labor Day. It targets middle-aged men and the old wives’ tales they may still use as excuses to justify their choices. Part of the “Don’t Go Down That Road” driving safety initiative. Agency: Heinrich
12. “Get After It” is a recreational-focused Tier 2 spot for the Ford continuity campaign “Designed for the Desert.” It’s an extension of the national Tier 1 brand campaign, “Reasons Why.” Originating from the region’s desire to showcase its vehicles, demographics in their territory, and establish a consistent aspirational identity across all tiers. I wrote and sold the pitch, and produced it with a brilliant, seasoned skeleton crew for $1 million.
13. “The Nightmare” is a faux thriller film starring a Ford Mustang as a dream demon, on display at the AMC Theaters box office at the Sundance Film Festival.
14. “Shop the Drop” is a get-it-while-you-can, evergreen promotion for Kroger’s savviest shoppers who love more ways to earn the most points. I complemented static CRM communications with dynamic digital content. This innovative approach not only strengthens the brand’s CRM communications but also elevates the “Fresh for Everyone” brand overhaul by using the visual identity without the Kroji characters, which are off-limits. Agency: Heinrich
15. “Zero Deaths” is a public safety announcement and initiative of the Colorado Department of Transportation. With zero budget, we created a concept inspired by The Twilight Zone and executed it by programming an Arduino and a Raspberry Pi. Agency: Amelie
16. “Busy Little Saturday” is a family-focused Tier 2 spot for the Ford continuity campaign “Designed for the Desert.” It’s an extension of the national Tier 1 brand campaign, “Reasons Why.” Originating from the region’s desire to showcase its vehicles, demographics in their territory, and establish a consistent aspirational identity across all tiers. I wrote and sold the pitch, and produced it with a brilliant, seasoned skeleton crew for a million. Agency: GTB