Endnotes:

1. Two of many strategic product narratives for Ford that express their innovation as a heartwarming experience. First, a top-performing hero spot that boosted mid-sized SUV sales across North America and shot in LA. Followed by an inspiring winter spot that captures drivers’ trust in their AWD Ford SUV. It centers on how the driving experience feels across all conditions, highlights the RTBs and KPIs, and is post-produced. Agency: GTB
2. A holiday promo that combines the swagger of the “Built Ford Proud” campaign and AVO Bryan Cranston, while strategically showing that the Ford Ranger fits in the garage. Agency: GTB
3. I won the New Yorker cartoon caption contest on my first and only try.
4. The Kroger Rewards Reel is a customer retention campaign for Kroger’s savviest shoppers who love more ways to earn the most points. I wrote the CRM communication and transformed it for digital. This innovative approach strengthened brand loyalty and increased sales while extending the visual identity of the “Fresh for Everyone” brand overhaul without the Kroji characters, which are off-limits. Agency: Heinrich
5. An aircraft safety-inspired video for the Nike SNKRS XPRESS, a Toronto streetcar transformed into a one-of-a-kind shopping destination during the 65th NBA All-Star Weekend (and later ran in Chicago, Los Angeles, and New York). Agency: Hovercraft Studio
6. We created an ownable, dynamic brand narrative for Humana. Crafting their first animated story from illustrated elements rather than stock footage to introduce home care services to their members through their provider network.