Endnotes:

1. The Power of Smooth is a campaign for Gillette Venus that first ran during the Paris Olympics on TV and streaming. It highlights the competitive edge of using Venus razors for athletic performance rather than beauty and sensation. We also made the brand the Official Razor of Team USA and launched a limited-edition gold razor for shoppers, which is cost-effective and only requires reskinning the box every two years. Agency: Grey
2. Ford wasn’t selling as well as it could in the Southwest region because all the advertising looked like the Midwest and East Coast. That is, until our strategic, focused creative efforts propelled the region to become the nation’s sales leader. We launched an aspirational continuity campaign featuring desert-focused vehicles, our target demographics, local flora, shot running footage, and B-roll for post-production seasonal promotions. We worked hard and pulled it off as a skeleton crew for less than $400,000. We didn’t stop there. The following year, we expanded the campaign, updated the entire product library, and added digital for under a million. Then, separately but simultaneously, we leveraged the NFL x Ford partnership and crafted a campaign for the Arizona Cardinals. Agency: GTB
3. TOV for DarGlobal that helped the private company be understood by investors and go public.
4. A holiday promo that combines the swagger of the Built Ford Proud campaign and strategic data that informs consumer decision-making. Agency: GTB
5. An aircraft safety-inspired video for the Nike SNKRS XPRESS, a Toronto streetcar transformed into a one-of-a-kind shopping destination during the 65th NBA All-Star Weekend (and later ran in Chicago, Los Angeles, and New York). Agency: Legwork Studio
6. Humana’s first ownable animated story that introduces home care services to members from existing illustrated elements rather than stock footage. Agency: Heinrich Marketing
7. Strategic product narratives for the Reasons Why campaign express Ford innovation as a heartwarming experience. The first was shot in LA and later became the top-performing hero spot, boosting mid-sized SUV sales across North America. This was followed by a post-produced winter spot that captures drivers’ trust in their AWD Ford SUV. It centers on how the driving experience feels across all winter conditions, highlighting the KPIs and RTBs. Agency: GTB
8. First and only try.