Endnotes:

1. The Power of Smooth is a campaign for Gillette Venus that first ran during the Paris Olympics on TV and streaming. It highlights the competitive edge of using Venus razors for athletic performance rather than beauty and sensation. We also made the brand the Official Razor of Team USA and launched a limited-edition gold razor for shoppers, which is cost-effective and only requires reskinning the box every two years. Agency: Grey
2. An aspirational continuity campaign for Ford in the Southwest region. The strategic results improved loyalty and propelled the desert region to the nation’s sales leader. We crafted bilingual TVCs featuring desert-focused vehicles, our demographics, and flora and fauna. We shot running footage and B-roll for post-production seasonal promotions, completing it as a skeleton crew for less than $400,000. The following year, we expanded TVCs, updated the entire product library (selling part of it back to the brand), and ran a digital campaign for under a million. Then, separately but simultaneously, we leveraged the NFL x Ford partnership with a campaign for Cardinals fans called Best in the Nest. Agency: GTB
3. Brand tone of voice guidelines for DarGlobal.
4. A holiday promo that combines the swagger of the Built Ford Proud campaign and strategic data to inform consumer decision-making. Agency: GTB
5. An aircraft safety-inspired video for the Nike SNKRS XPRESS, a Toronto streetcar transformed into a one-of-a-kind shopping destination during the 65th NBA All-Star Weekend (and later ran in Chicago, Los Angeles, and New York). Agency: Legwork Studio
6. Strategic product narratives for the Reasons Why campaign express Ford innovation as a heartwarming experience. The first was shot in LA and later became the top-performing hero spot, boosting mid-sized SUV sales across North America. This was followed by a post-produced winter spot that captures drivers’ trust in their AWD Ford SUV. It centers on how the driving experience feels across all winter conditions, highlighting the KPIs and RTBs.  Agency: GTB
7. Humana introduces home care services to members in an ownable, dynamic brand narrative. It was their first animated story, created using illustrated elements rather than stock footage. Agency: Heinrich Marketing
8. Won the New Yorker cartoon caption contest on my first and only try.