Notes:
Since 2010, Procter & Gamble has been a Worldwide Olympic Partner, so it made perfect sense to make Gillette Venus the Official Razor of Team USA. This special partnership gives Gillette Venus a chance to attract young athletes globally. It also supports the brand’s evolution away from the early-2000s campaign, Feel Like a Goddess, which introduced the invented razor to market.
The Power of Smooth fits the sporting event and speaks to an athletic lifestyle. It’s a befitting campaign that highlights the competitive edge of using Venus razors for athletic performance rather than beauty and sensation. Launched during the Paris Olympics on TV and streaming. It returns every two years for both the Olympics and Paralympics. Additionally, to further profit from the partnership, campaign, and global excitement, we launched a limited-edition gold razor for shoppers, cost-effectively requiring only reskinning the box every two years.
Client: P&G
Agency: Grey
Ford wasn’t selling as well as it could in the Southwest region until our strategic, focused creative efforts propelled the region to become the nation’s sales leader. We launched an aspirational continuity campaign featuring desert-focused vehicles, target demographics, local flora, shot running footage, and B-roll for post-production seasonal promotions. We worked hard and pulled it off as a skeleton crew for less than $400,000. We didn’t stop there. The following year, we expanded the campaign, updated the entire product library, and added digital for under a million. Then, separately but simultaneously, we leveraged the NFL x Ford partnership and crafted a campaign for the Arizona Cardinals. Agency: GTB
Established the brand voice for DarGlobal to help the private company be understood by investors and go public. Agency: NA
A holiday promo that combines the swagger of the Built Ford Proud campaign and strategic data that informs consumer decision-making. Agency: GTB
An aircraft safety-inspired video for the Nike SNKRS XPRESS, a Toronto streetcar transformed into a one-of-a-kind shopping destination during the 65th NBA All-Star Weekend (and later ran in Chicago, Los Angeles, and New York). Agency: Legwork Studio
Humana’s first animated story that introduces home care services to members from existing illustrated elements rather than stock footage. Agency: Heinrich Marketing
Strategic product narrative for the Reasons Why campaign that presents Ford innovation as a heartwarming experience and became a top-performing hero spot that boosted mid-sized SUV sales across North America. Followed by a post-produced winter spot that captures drivers’ trust in their AWD Ford SUV and centers on how the driving experience feels across all winter conditions, highlighting the KPIs and RTBs. Agency: GTB
First and only try.
