We shot five strategic product narratives in LA for the Reasons Why campaign. Each positioned Ford innovation as a heartwarming experience. The hero spot, unofficially titled Meet the Parents, became a top performer that boosted mid-sized SUV sales across North America.

Later, we created a post-produced winter spot for the Midwest region that captures drivers’ trust in their AWD Ford SUV. It centers on how the driving experience feels across all winter conditions, highlighting the KPIs and RTBs.

Client: Ford

Agency: GTB