Ford wasn’t selling as well as it could in the Southwest region. That changed when our strategic, focused creative measures propelled the group to become the nation’s sales leader.
It started with running footage and B-roll for post-production and major recurring sales events. We followed with an aspirational continuity campaign featuring desert-focused models and packages, and narratives tied to their region and RTBs. We completed it with a skeleton crew for less than $400,000. It served as a retail marketing campaign that felt like their backyard, people, and nested within the national brand campaign like a nesting doll.
Afterward, we expanded the regional campaign to include all their top-performing vehicles with unique desert narratives, updated the entire product library, and did so for under a million. At the same time, we leveraged the NFL x Ford partnership to craft a campaign for the Arizona Cardinals based on a previous print headline: Best in the Nest.
Agency: GTB
