Ford wasn’t selling as well as it could in the Southwest region until our strategic, focused creative efforts propelled the region to become the nation’s sales leader.

They needed a brand campaign that also served as a retail marketing campaign, looked like their backyard, and spoke to their residents.

We launched an aspirational continuity campaign titled Designed for the Desert. It highlighted desert-focused vehicles, package-specific features for the specific models advertised, and regional stories that showcased their target demographics, local flora, and RTBs. We also shot running footage and B-roll for post-production for major seasonal promotions such as the Labor Day and Memorial Day Sales Event. As a skeleton crew, we worked hard and pulled it off for less than $400,000.

The following year, we expanded the regional campaign to include all their top-performing vehicles with unique desert narratives, updated the entire product library, and added digital for under a million.

Then, separately but simultaneously, we leveraged the NFL x Ford partnership and crafted a campaign for the Arizona Cardinals.

Client: Ford

Agency: GTB