We shot five strategic product narratives in LA for the “Reasons Why” campaign. Each positioned Ford innovation as a heartwarming experience, as seen in the hero spot featured here, a top performer that boosted mid-sized SUV sales across North America.
What follows is a post-produced winter spot for the Midwest region that builds drivers’ trust in their Ford AWD SUV. It centers on how the driving experience feels across all winter conditions, highlighting the KPIs and RTBs.
Agency: GTB (VML)
