The “Power of Smooth” campaign highlights Gillette Venus razors’ competitive edge for athletic performance. It’s a timeless, evergreen storytelling approach that fits the sporting event and the brand campaign, “My Skin. My Way.”

The special campaign lets Gillette Venus attract young athletes worldwide. It strategically pushes the brand identity beyond shaving for beauty and sensation, evolving from its early-2000s campaign, “Feel Like a Goddess.”

Since 2010, P&G has been a Worldwide Olympic Partner, so we made Gillette Venus the Official Razor of Team USA to strengthen the messaging and connection. Finally, we created a limited-edition gold razor for shoppers. A seamless, cost-effective retail experience that only requires a biennial box reskin.

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