We created Humana’s first ownable animated story to introduce home care services to members. Inspired by a print piece with their existing illustrated iconography, we expanded the style to launch this new service. The intention was to make it memorable and avoid a boring PowerPoint with the same stock footage of aspirational seniors that was overused, overlooked, and used by other senior-focused healthcare services. This choice was especially effective since a real shoot wasn’t a feasible option at the time.

Agency: Heinrich Marketing